Swiss watch manufacture Zenith brings forth its 150 years of innovation and expertise to celebrate half a century of Cohiba, the world’s most prestigious cigar brand. A limited series of Zenith’s legendary El Primero chronograph, the first-ever El Primero Chronomaster 1969 Cohiba Edition has been launched in honor of the brand that was created in 1966, and its first appearance in the Middle East was through an exclusive event with MrPingLife, at a gathering of watch collectors, cigar smokers and adepts of the good life!
Guests discovered the amazing new timepiece during a joyful evening at the N.5 Lounge at the Ritz Carlton DIFC, in the presence of Zenith CEO Aldo Magada, Regional Brand Director Georges Bechara, and guests joining from abroad, including journalist, writer and public speaker Nicholas Foulkes, who talked about the inspiration behind the partnership between the two brands.
A ‘full-bodied’, elegant collection of 50 rose gold and 500 stainless steel watches, all featuring a Havana brown dial spanned with yellow vertical lines and distinctive motifs of the Cuban brand, represents the savoir-faire, passion and heritage of the two legendary manufactures that pride themselves on authenticity, precision and excellence. The manufacture’s emblem –the famous profile of aboriginal chief Taino- appears alongside the Zenith and Cohiba logos. Beating to the vibrant rhythm of the legendary El Primero movement, the high-frequency mechanism is housed in a 42 mm-diameter case fitted with a fluted crown and two round push-pieces. A domed sapphire crystal stands proud over the watch’s face, while the sapphire caseback is engraved with Cohiba’s 50th anniversary logo.
“At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years,” said Aldo Magada. He explained that the priority for both Zenith and Cohiba is the customer experience, which relies on unique craftsmanship. “We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds.”
Developed for sophisticated connoisseurs, the El Primero Chronomaster 1969 Cohiba Edition watch is presented in an exclusive wooden box in the colors of the legendary Habanos cigar.
Embodying a special, luxurious lifestyle, the unashamedly elitist Cohiba brand has found a perfect fit in a pioneer of fine watchmaking, the renowned Zenith manufacture.
El Primero Cohiba 50 Years Anniversary Dubai launch event photos: