Watches & Wonders to remain digital in 2021

In the light of uncertainty amid the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has taken the decision not to hold the physical Salon, scheduled April 7 to 13, 2021.

An all-digital edition will be proposed on the same dates at watchesandwonders.com with new services and features, where participating brands will be able to present their new watches for 2021 and interact directly with their audiences.

geneve jet d'eau

In view of the ongoing COVID-19 pandemic, the Exhibitor Committee has decided to cancel the physical Salon that would have been held at Palexpo from April 7 to 13, 2021. The decision, taken in close consultation with the principal stakeholders, is seen as the most responsible course of action, given the current health crisis and uncertainties as to how the situation may evolve.

In order to ensure business continuity, the decision has also been taken to ramp up the fair’s digital component and roll out an upgraded version of the watchesandwonders.com platform that was successfully introduced in April this year.

Designed to encourage communication and facilitate networking, this interactive experience will enable professionals – media, retailers and exhibiting brands’ clients – to discover the new releases for 2021 and other watchmaking wonders.