The evolution of the COVID-19 pandemic has prompted the Watches and Wonders Geneva Exhibitor Committee to rethink the format of the Salon and the committee is being as creative as it gets.

Watches and Wonders Geneva 2021 will be held in two phases in April 2021 both online and offline. More than 40 leading brands will be present, April 7-13, on the newly enhanced digital platform.

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This digital gathering will be followed a few days later, by the Watches and Wonders Shanghai physical Salon, where some 15 exhibiting brands will present their latest timepieces. In other words, a single event that unites the watch industry’s leading names in digital and physical format.

Watches and Wonders Geneva, welcoming the great names in watchmaking All the brands that confirmed their presence at the physical Salon, including Cartier, Chanel, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Hermès, Patek Philippe, Rolex, Tudor and Ulysse Nardin, will be joined by new arrivals, among which are Bulgari, Carl F. Bücherer, Hublot, Louis Vuitton, TAG Heuer and Zenith. This will be the first time that so many of the most prestigious names in watchmaking have united around this initiative

Depending on how the COVID-19 situation evolves, more Watches and Wonders physical events may be added, to provide professionals and enthusiasts with an opportunity to discover the new releases for 2021 along with a hands-on experience.

For 2022, the leading names in the watch industry are looking forward to gathering, in person, at the next Watches and Wonders Geneva, which will be the biggest watch Salon ever held in Geneva. This already highly anticipated event will take place in spring 2022 at Palexpo.

The watch fairs are not dead and we just have to be a little more patient before we can all meet again in Geneva.