TAG Heuer Watches and Wonders 2024 novelties

TAG Heuer continues to push the boundaries of innovation, reaffirming their commitment to redefine Haute Horlogerie d’Avant-Garde.

This year, TAG Heuer presents the pinnacle of our craftsmanship with the TAG Heuer Monaco Split-Seconds Chronograph, elevating TAG Heuer to new heights in Haute Horlogerie. TAG Heuer’s Deep-rooted connection with motorsports shines through in the latest additions to the TAG Heuer Carrera collection, from the TAG Heuer Carrera Chronograph which blends vintage charm and contemporary elegance with its panda dial, to the TAG Heuer Carrera Date, a watch that exudes the ultimate feminine sophistication. The TAG Heuer Carrera Chronograph Skipper finally provides a versatile elegance, paying homage to the brand’s maritime heritage.


TAG Heuer reignites its Haute Horlogerie d’Avant-Garde with the new TAG Heuer Monaco Split-Seconds Chronograph, a striking fusion of tradition and innovation. A vibrant tribute to the original 1969 model, this incredible timepiece features the highly sophisticated rattrapante chronograph complication, now encased in a modern reinterpretation of the TAG Heuer Monaco’s iconic square design.



The release of the TAG Heuer Carrera Chronograph redefines the iconic Carrera collection, drawing inspiration from Jack Heuer’s 7753 SN design. With a sleek panda dial and modern touches, including a 39mm steel case and Heuer 02 movement, it seamlessly blends vintage charm with contemporary elegance. The addition of a steel bracelet option – the first on the redesigned Carrera collection – extends the Carrera legacy, reflecting TAG Heuer’s commitment to innovation while honoring its rich heritage.



TAG Heuer brings out its new TAG Heuer Carrera Chronograph Skipper crafted from 18K 5N rose gold. Retaining the iconic ‘glassbox’ design and housing the in-house Heuer 02 (ref. TH20-06), this luxurious timepiece combines sophistication with functionality for regatta timing. Inspired by the historic Skipper Reference 7754, it features a sea-blue dial with contrasting sub-dials, reminiscing on TAG Heuer’s maritime heritage, while a transparent caseback and blue textile strap add a modern touch.



TAG Heuer connects with its precious side, unveiling three exquisite TAG Heuer Carrera Date timepieces. These 36mm watches epitomize feminine sophistication with luxurious materials like 18K 5N rose gold and diamonds. Designed based on Jack Heuer’s vision for the perfect watch for any occasion, they blend form and function, echoing the iconic Carrera design’s origins. The new models feature an enchanting copper dial, radiant Mother-of-Pearl, and diamond accents, all housed in steel cases, setting a new standard for timeless elegance.