Tag Heuer Connected: Digital Luxury

Tag Heuer recently unveiled the third iteration of its smartwatch, the TAG Heuer Connected. Following the success of the 2019 Connected Modular Golf Edition, the third generation of the Connected is a technological statement designed to solidify Tag Heuer’s position as a leader in this watch category.

The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion,” explained Tag Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault.

Tag Heuer connected

Thanks to the Wear OS by Google, this versatile timepiece offers a wide array of connected services suited for every lifestyle. It offers immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness as well as a heart-rate monitor.

The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalization and insights into the wearer’s achievements.

The TAG Heuer Connected is offered in a 45mm stainless steel or titanium case echoing the finishing and design of the watchmaker’s traditional chronographs. It boasts two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.

Designed with the brand’s slogan, Don’t Crack Under Pressure, in mind, the watch is equipped with a sapphire glass screen protection and rubberized straps for optimal grip, breathability, and comfort. It has a 5 ATM water resistance, suitable for low-velocity and shallow-water activities, such as swimming or running in the rain.

tag heuer connected

Customers also have the opportunity to customize their watch beyond straps. They can choose between five always-on mechanical or digital-inspired Tag Heuer watch faces, and can further customize each to match their unique style and needs.

At a time where Apple sells more watches than the entire Swiss industry, Tag Heuer’s connected watch might actually bridge the gap between watchmaking and technology.