SIHH 2017: Baume & Mercier, Sports And Femininity

In times perceived by some as “tough” yet hopeful for the watch industry, Baume & Mercier seems up for meeting its promises and responding to the expectations of many. With high-quality, well designed products ranging in acceptable price segments, we feel the brand will parallel’s the market needs well this year. At the SIHH, they launched several nice watches, with a series of 5 Clifton Club models for men and the 3rd exclusive sports themed model emerging from their partnership with the Shelby Cobra cars. Women also found themselves well rewarded, with the ultimate feminine Promesse collection.

The Daytona hangar

Clifton Club Shelby® Cobra Daytona

Initiated in 2015, the Baume & Mercier – Carroll Shelby Company partnership gave way to the cool Shelby Cobra® watch collection, inspired by the iconic Shelby Cobra Daytona Coupe. The latest addition to the line, a celebration of the legacy, had Peter Brock personally joined with Baume & Mercier’s Design Director Alexandre Peraldi to design and create the collection, resulting in the first ever Clifton Club Shelby® Cobra Limited Edition chronographs. An evolution of the Shelby Chronograph, the new timepiece is easily recognizable even from afar, with its every detail mirroring “the original in form and purpose”. Powered with a Swiss-made manufacture self-winding movement (La Joux-Perret 8147-2) with flyback chronograph function, the watch allows the wearer to move from one chronograph reading to another in a single button push. The dial is inspired by Peter Brock himself and takes from the half blue/half silver-colored Shelby livery. The chronograph counters are offset by tachymeters scale highlighting the speed record of “196mph”.

Clifton Club Shelby® Cobra Limited Edition

A blue “automotive carbon-like” calfskin strap with black rubberized soft-touch calfskin lining and red stitching complements the sporty design. On the case back, a drawing of the iconic Daytona Coupe wheels are framed by an engraving of the collection title and proof of limited edition status. The Clifton Club Shelby® Cobra CSX2299 is delivered in a black and silver packaging safeguarding an exclusive 1:43 Shelby Cobra Daytona Coupe scale model with an original card signed by Peter Brock. A custom brochure detailing the Daytona Coupe’s history accompanies the watch and scale model.

Clifton Club Shelby® Cobra Limited Edition
Clifton Club Shelby® Cobra Limited Edition


With this collection, Baume & Mercier asks women who they are today. The watches are aimed at independent women who boast a confident, vibrant, enlightened style influenced by their life experiences. Just like a lady’s femininity has many layers, the Femininity models exude sophistication, and take on a chic, playful or mysterious aura. Our favorite is the Promesse M0A10347, in a lacquered blue dial and diamond-set polished steel case, with an elegant glossy blue alligator strap.

Promesse M0A10347

In its quest to renew its vision while remaining true to its identity, Baume & Mercier endeavored to maintain its pillars: quality, reliability, comfort and aesthetics, and has achieved that with its 2017 novelties.