Rolex Relaunches Flagship Boutique in MoE, Dubai

Prestigious watchmakers Rolex and local partners Ahmed Seddiqi & Sons, the Middle East’s largest Swiss watch retailer, just launched the brand’s new design concept at the relocated flagship boutique at Mall of the Emirates. Guests and press members rediscovered the face-lifted boutique with Mr. Abdulhamied Ahmed Seddiqi, Vice Chairman Ahmed Seddiqi & Sons, and Rolex Director Middle East Yann Du Pasquier. Situated on the second floor of the mall, the 173-square-metre boutique is brightened by rich walnut wood, bronzed brass, limestone and beige leather. The iconic gold colored Rolex crown stands majestic on the boutique walls.



“We are delighted to reopen our doors at Mall of the Emirates, unveiling the latest Rolex design concept to our clients in Dubai, together with our long-standing partners. The boutique perfectly represents the Rolex universe, inviting the customer to experience the brand’s legacy,” said Mr. Abdulhamied Ahmed Seddiqi. “We are proud to have represented Rolex in Dubai for over 50 years. The reopening of the flagship Rolex boutique at Mall of the Emirates is a demonstration of our long-standing relationship and passion for the Rolex brand.”


Rolex and its Dubai official retailer Ahmed Seddiqi & Sons share similar values of precision, reliability and performance. The high quality servicing which they are both well known for is carried out by Rolex trained watchmakers at the retailer’s own state-of the-art workshop facility in Dubai’s Capricorn Tower.