Ahead of the watch release season Omega and Swatch kind of broke the internet with their latest collaboration, the MoonSwatch.
The design partnership, a first for OMEGA and Swatch, follows the popular trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds. For OMEGA, the joint mission is both a fun undertaking and a respectful nod to the plucky company that risked it all to kick-start the ailing Swiss watch industry during the quartz revolution.
“The brands have drawn their design inspiration from space, to create a collection of eleven Swatches named after planetary bodies, from the giant star at the centre of the solar system to the dwarf planet at its periphery,” explains the brand in a statement.
All the watches in the collection are made of BIOCERAMIC, a unique mix of two-thirds ceramic and one-third material derived from castor oil. The watches respect the Omega design codes and boast the fun and colorful DNA that made Swatch famous.
“OMEGA’s long and distinguished history may have been cut short if it wasn’t for the vision and the courage taken by Swatch. The MoonSwatch collection salutes the saviours of our industry in a witty and accessible way. The Swatches are perfect for budding Moonwatch fans and I can’t think of a more appropriate icon for our shared project. We went to the moon, now we’re exploring the whole Milky Way. They’re great watches, in fantastic colours and they make me smile,” explained OMEGA President and CEO Mr. Raynald Aeschlimann.
Which colour is your favourite?