LVMH Maisons Bvlgari, Hublot, TAG Heuer and Zenith hosted the first edition of the LVMH Watch Week from January 13-15 in Dubai, an international hub with convenient access from around the globe.

Hosted at the Bvlgari Resort Dubai, the event provided a unique opportunity for Hublot to showcase its first batch of novelties for the year and to get immediate feedback from international press and retailers.

As 2020 marks the 15th anniversary of the launch of Hublot’s iconic model, the Big Bang, the “Art of Fusion” brand celebrated this milestone by launching an-all new model dubbed the Big Bang Integral.

For the first time ever, the Big Bang has been fitted with an integrated bracelet that fuses seamlessly with the case, and sits perfectly on the wrist thanks to an ingenious design of the links, one central and two lateral. An integrated bracelet is synonymous with a redesigned case, and while its dial and bezel are identical to the existing Big Bang 42 mm model, the Big Bang Integral’s pushers return to the codes of the original model from 2005.

“15 years of the Big Bang and a new first. A unique, fully integrated bracelet and a redesigned case for a different clientèle. The Big Bang Integral and its integrated architecture have propelled this model into a whole new universe,” said Ricardo Guadalupe, CEO of Hublot.

Another highlight was the addition of a MECA-10 version to the Spirit of Big Bang line. The brand has reworked its famous Meca-10 factory calibre with a 10-day power reserve to combine it with the “barrel” design of its emblematic Spirit of Big Bang 45 mm collection. This cutting-edge encounter has given rise to the Spirit of Big Bang Meca-10, which is available in three versions – titanium, black ceramic, and the exclusive King Gold alloy

A Hublot product launch would not be complete without a whole lot of fusion, and for 2020, the brand has once again put the bar very high with its Classic Fusion Gold Crystal.

The watch is decorated with gold crystals made from flakes of gold. Like a precious work of art which needs to be framed, the dial is fitted into the black ceramic case of a Classic Fusion watch, available in 38 mm or 45 mm.

“Every one of our Classic Fusion Gold Crystal watches is unique, truly one of a kind. A fusion of matter and design that is made possible through our mastery of the complex production process. We have been able to reproduce gold in its rarest form on earth: gold crystal. From the dawn of time to the dial of our watches, thanks to our wonderful Swiss environment, gold will always fascinate us. Here we can see it in its most beautiful and magical expression,” added Guadalupe.

Last but definitely not least, the Spirit of Big Bang Rainbow. Hublot has rendered the ephemeral optical phenomenon that is a rainbow into something timeless by designing the Spirit of Big Bang Rainbow, two 39mm and 42mm timepieces. Like a rainbow of gemstones, they make this color spectrum sparkle, prolonging its mesmerizing appearance.

With 2020 being a big football-themed year for the brand as Official Timekeeper for the UEFA EURO, we can’t wait to see what’s coming up next!