Let’s Tweed Again! Première BOY Tweed by Chanel

Tweed… A fabric implying warmth to some, classiness to others, and Chanel to many. Initially, tweed was mostly used for men’s clothing. But, true to her creativity, Mademoiselle Chanel first began appropriating men’s clothing for her own personal use above all. She cut, re-sew and tailored to conceive the ideal wardrobe for women who, just like her, were active, travelled, drove and played sports. She boldly blurred dress codes of her time, choosing materials for their comfort, first with jersey, then with tweed in the 1920s. Today, Chanel is presenting, for the first time, a new take on the Première BOY watch: a metal strap reworked in a Tweed motif, for a more fashionable touch.


The realization took many months to perfect. Woven from steel threads, the engraved strap reveals great technical prowess. The Tweed motif had to be deeply and precisely stamped onto the strap to recall the richness of the fabric, while simultaneously retaining great suppleness to ensure maximal comfort on the wearer’s wrist. Mastering this technique allowed the braiding that highlights the contours of the Tweed strap. The same braiding marks the contours of Chanel jackets, their pockets and the bottom of their sleeves. The octagonal form of the deployant buckle is a reminder of the Place Vendôme and Première BOY collection.boy%c2%b7friend-tweed-mm-fn

Originally produced in Scotland, tweed is a sturdy fabric made from carded wool. In the eyes of Mademoiselle Chanel, this hand-woven woolen fabric which was originally produced in Scotland by the inhabitants of the Highlands, had every requisite quality. Being supple, fluffy and uncombed, the carded wool retained its irregularities, which gave it a more natural aspect. Mademoiselle Chanel preferred the wool not to be overly washed in order to conserve its suppleness. Keep that in mind next time you wash your tweed items.