FROM CIGARS TO WATCHES: ZENITH HAILS ROMEO Y JULIETA

Zenith and Habanos kickstarted 2020 with two firsts: the first association with cigar brand Romeo Y Julieta, after Cohiba and Trinidad, and the first special edition for the new Elite collection, launched earlier this year on the occasion of the inaugural edition of the LVMH Watch Week in Dubai.

Continuing its partnership with Habanos, Zenith unveiled Romeo Y Julieta, a duo of watches for men and women. Julien Tornare, CEO of Zenith, and Jose María López, VP of Development of Habanos, presented the collaboration between the two brands.

Romeo Zenith

“With Romeo y Julieta, we have conceived a special his and hers set of watches that highlight the timeless beauty of our Elite collection and the enduring appeal of Romeo y Julieta’s exquisite cigars, as well as Zenith’s commitment to creating inimitable ladies’ watches unique in their kind,” said Julien Tornare.

Romeo boasts a 40.5mm stainless steel case and Julieta’s 36.5mm carries 75 diamonds set into the bezel. These special Elite models are paired with alligator leather straps in colors matching the dial, while the colors of the lining are inversed. The Elite Moonphase Romeo y Julieta will be made in a special box-set containing both models and limited to 145 pairs in commemoration of the cigar brand’s 145th anniversary.

Julieta zenith

The Elite Moonphase Romeo y Julieta will be made in a special box-set containing both models and limited to 145 pairs in commemoration of the cigar brand’s 145th anniversary. Its choice to name its cigars after Shakespeare’s star-crossed lovers stems from cigar rollers’ warm feelings while listening to the romantic story read to them by the cigar factory lector. The latter has a traditional and central role in the making of Habano cigars: keeping the cigar rollers motivated by reading classical literature out loud while they roll the leaves that shape a fine cigar.

“We have always said that our relationship with Zenith is marked by the emotion that unites our brands. We are proud to witness the series of unique watches that are the result of the alliance of these two icons of luxury,” said José María Lopez.

Made with love for watch lovers and cigar aficionados alike, these limited editions will surely re-ignite the fire between the watchmaker and its audience. Zenith and Habanos, a couple becoming as iconic as Romeo and Juliet.