After hosting Europe’s first gathering of Shelby Only cars in France this April, manufacturer of affordable luxury Swiss watches Baume & Mercier recently hosted a series of interactive events in Dubai to launch the Capeland Shelby Cobra 1963. Spread over two days, the multiple-phase event took place at the Zebra Square Gallery in the presence of International Sales Director Maxime Ferte, through a media session and several others with the brand’s clients. Guests snapped memorable photos with the customized Cobra car deployed for the event, alongside four new limited edition Capeland Shelby Cobra 1963 “Legendary Drivers Edition” created in only 15 examples worldwide.

Day 1 AM - B&M Shelby Cobra-8

An exciting watchmaking class with proficient watchmaker Vincent Robert from the Fondation de la Haute Horlogerie offered both automobile and watchmaking enthusiasts insights into high-end horology, allowing them to try their hand at intricate watchmaking. Taking a more adrenaline-packed aspect, the event saw attendees put their driving skills to test in a fun, miniature Cobra car race, monitored by international racer Jordan Grogor who also chatted with the crowd about his own racing career and experiences. Guests then rested and refreshed at a lavish lunch where they replenished their energy.

Day 1 PM - B&M Shelby Cobra-116

The new Capeland Shelby Cobra 1963, fueled by passion, success, endurance, team spirit and a tribute to the Cobra CSX2128, was designed for people who appreciate endurance and have a penchant for risk. Baume & Mercier timepiece are designed with the highest quality and based on top performance standards. The two worlds share similar values, making the watchmaker and the car a perfect fit. The automatic timepieces’ dials boast racing lines and the racing number of the four legendary drivers: Dan Gurney, Ken Miles, Dave MacDonald and Allen Grant. The Capeland Shelby® Cobra 1963 Legendary Drivers Edition watches in polished satin-finished steel or steel-ADLC cases come in a variation of black, white and yellow, with the dial, tachymeter scale and straps inspired by color combinations of the CSX2128’s bodywork.

Day 2 PM - B&M Shelby Cobra-1

In a tribute to the Cobra CSX2128’s first racing number, these collector items have been released in a limited series of 15 pieces and are engraved with the name of each driver they represent.