When a luxury Maison’s emblem is a snow-capped mountain, one of its primary objectives has to be success in everything it does. But Montblanc doesn’t only celebrate its own successes; it also inspires people to live their full potential on their own terms, and salutes those who have found their own original path to rewriting the codes of success for the 21st century. To bring that mission to life, the brand launched a new global campaign: ‘What Moves You, Makes You‘, featuring American writer and director Spike Lee, British actor Taron Egerton and Chinese singer, actor and writer Chen Kun.
The campaign chronicles the inspiring journeys of the very quirky, award-winning Spike Lee whose legacy has undeniably impacted culture; rising movie star Taron Egerton who has an incredible journey ahead of him; and Chen Kun, an actor and school founder who strives to find new ways to give back to his community while pursuing his love for creativity.
Three exceptional individuals, three different generations, three distinctive paths, one campaign that highlights Montblanc’s core belief that everyone can leave a mark while enjoying the journey that leads to success and pursuing inspiring and exciting endeavours. ‘What Moves You, Makes You’ establishes Montblanc as the ‘Maison of Luxury Business Lifestyle’.
Montblanc is also introducing ‘Mark Makers’, the passionate doers who go after what they love and follow their intuition. Driven by a higher purpose and a love of what they do, they embody the values of those who are changing the face of what success really means through their willingness to make things happen and their inspirational mindset. On that note, Nicolas Baretzki, Montblanc CEO: “As a Maison founded by pioneers who set out to create innovative products for those seeking to make their mark in the world, this campaign is in fact an evolved expression of our DNA. The way people work has changed, and priorities and values have shifted, therefore we felt it was time to redefine the codes of success to reflect the changes are customers are experiencing.”
The campaign, which rolls out globally in a few days, will focus on the ‘ What Moves You, Makes You’ message and that Montblanc products are here to accompany you on your journey to success as you pursue what you love, whatever that may be, wherever you are. So, tell us, what moves YOU?