As the world goes digital so does the watch industry. Watches & Wonders announced today that it will hold a digital fair instead of the physical one initially planned.
With 30 brands participating, this digital experience will allow media and retailers to discover the 2020 novelties. The platform was designed with interactions in mind and will offer bespoke content curated by the FHH.
“We are thrilled to be partnering with the finest watchmaking brands in the world to bring the Watches & Wonders concept to life online at a time when our industry needs it the most,” states Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie. “This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences, and connect directly with our participating brands in one place.”
The site will host dedicated pages for each brand where guests will discover the novelties as well as the world of the brand. This initiative will be complemented by social media content linked directly to the brands’ sites and channels.
This is a first for the watch industry. Stay tuned as we will be reporting live from the fair and share all the novelties on our channels.