More than a partnership
The watchmaker brings unparalleled savoir-faire in luxury goods marketing to the playing field, and in turn, will benefit from increased brand awareness with 300 million fans and the added emotion of sharing in FC Barcelona’s cult status.
Through this outstanding partnership, FC Barcelona and Maurice Lacroix aim to remain close to their fans, speak the same language, and offer every one of them a high-quality Swiss luxury product. An affordable “fan’s” watch will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning “player’s” watch and a sophisticated “executive” model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
Within Europe’s biggest stadium, the partnership will be communicated through an array of impressive assets such as the 4th referee LCD screen, giant Maurice Lacroix clocks and an exclusive presence in all VIP areas of Camp Nou.
In reaching this agreement, Maurice Lacroix and FC Barcelona, two organizations known for their progressive thinking, have conceived much more than a partnership. Their concerted entrepreneurial spirit and intuitive commercial thinking ability is the start of a dynamic new chapter in both parties’ history.
FC Barcelona is proud of its Swiss origins (the club was founded by Hans Gamper from Winterthur), just as it is proud of being the emblem of the local Catalan community. But FC Barcelona is much “more than a club”, as expressed in its motto “més que un club”. FC Barcelona is the No. 1 sports club in the world in many respects. It has won all football’s most prestigious trophies multiple times. It attracts only the best players in the world. It displays an amazing and unique one-touch style of football. It invests in and nurtures the most promising talents, and supports numerous charitable organizations.
Built on the values of ambition, quality, creativity and style, FC Barcelona is a legend, an iconic club with a winning formula that has attracted a global fan base of over 300 million admirers.
Since the launch of its first watch in 1975, the stylish Swiss watches conceived by the creative and ambitious design team at Maurice Lacroix have gained international recognition. Maurice Lacroix timepieces offer eclectic and playful designs, patented technologies and new ultra-performing materials. All are imbued with the enduring values of quality, reliability and authenticity.
Just like FC Barcelona, Maurice Lacroix is a symbol of success that is all about style, substance, and a relentless passion for progress. Riding this wave of shared values and ambitions, the Swiss watchmaker and the Catalan football club make a perfect team in jointly exploring innovative ways of reaching out to both football fans and watch lovers.
YOUR TIME IS NOW. OUR TIME IS NOW.
Josep Maria Bartomeu, President of FC Barcelona. “FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact.”
Marc Gläser, Managing Director of Maurice Lacroix “Maurice Lacroix is proud and very excited about this exceptional partnership. Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team.”