IWC Schaffhausen officially announces Raya Abirached as new Brand Ambassador

Raya Abirached is one of the most popular faces from the Middle East, well known as host for shows such as Arabs Got Talent and anchorwoman and producer of Scoop with Raya on MBC. Born in Lebanon, Raya began her career as a print and broadcast journalist before moving to the United Kingdom in 1999 where she unexpectedly found herself in the glamorous world of media.. Since then, she has been travelling the world, meeting and interviewing A-class celebrities, entertainers, athletes, producers and directors.

Very passionate about her work, Raya has been involved with IWC Schaffhausen for the past four years, covering regularly IWC events in Cannes, Geneva, Zurich and Dubai. The most recent collaboration between IWC and the charismatic Lebanese TV host was the IWC Gulf Filmmaker’s Award during the Dubai International Film Festival where she was hosting the IWC Event.

“To be an official part of the IWC Schaffhausen family is a great honor for me. IWC stands for distinguished craftsmanship and beautiful timepieces and the brand has been a great and constant support to the world of film and filmmaking which is my true personal passion. I’m looking forward to now sharing an even stronger bond with this brand”, says Raya excited about being IWC Schaffhausen’s new brand ambassador.

Karoline Huber, Brand Director of IWC Schaffhausen Middle East & India adds, “We are thrilled to finally welcome Raya Abirached as our new brand ambassador from the region. Raya’s talent and magnetic personality have made her one of the most sought-after persons in the Middle East. The IWC family has found in Raya the perfect embodiment for the values of our brand.”

Raya Abirached adds, “From the moment we started working together on film festival projects in Cannes and Dubai, I was hooked to the brand. IWC Schaffhausen and I share the same passion and we have a lot in common: the enthusiasm for filmmaking and storytelling. I am looking forward to a lot of exciting projects in the future and I am very happy about being an IWC ambassador.”