Harley-Davidson marks and celebrates 110 years of “Fuelling Dreams” in Dubai

Donates USD 25,000 raised at last open day to the UN WFP program

Harley-Davidson Middle East and North Africa (MENA), a subsidiary of the iconic motorcycle brand Harley-Davidson Europe, Middle East and Africa, have held its 110 years celebration on the 26th of November 2012 in Dubai, UAE. The event took place at Al Badia Golf Club Intercontinental Dubai Festival City, and hosted over 200 guests and Harley-Davidson dealers from across the MENA region.

Apart from celebrating Harley-Davidson’s 110 years of “Fuelling Dreams”, the event showcased the latest 2013 motorcycles and the new Harley-Davidson line of motor clothing collection via a unique show.

Highlights included the introduction of the new CVO Breakout softail bike, the launch of three new colours in the Hard Candy Custom range that are expected to revolutionize bike paint, a design refresh for the Street Bob, and the introduction of two limited editions for the Sportster 1200C.

“This is a momentous occasion for Harley-Davidson, and for thousands of Harley enthusiasts in MENA and around the world. Harley-Davidson motorcycles have been and will always be fuelling dreams; offering freedom, joy, adventure to its community. In this 110 years celebration we are delighted and happy to keep on growing and offering our very large community of friends from across the region with what’s needed to keep the drive and fun” said Elsa Abi Nader, Regional Marketing Manager – Harley Davidson MENA. 

The 110 year celebration event also saw Harley Davidson hand over a check for USD 25,000 to the UN for its World Food Program. The funds were raised at the ‘Join the Ride, Change Lives’ Open House Day held on the weekend of Oct 11 – 14 2012 in MENA (UAE, Oman, Qatar, KSA, Bahrain, Kuwait, Lebanon, Jordan, Egypt, Morocco), where Harley-Davidson’s newest 2013 models were also unveiled. Riders were invited to buy Harley-Davidson pins, with each pin sold generating sufficient funds to feed over thirty underprivileged school children a day.

“Our customers are our biggest groups of friends in the world, and it is only fitting that we involve them in a celebration of the Harley-Davidson legacy spanning over a century. It’s a chance to share our friendship, show our appreciation, and create a spirit of genuine camaraderie and community,” said Paul De Jongh, Area Manager, Harley Davidson MENA.

The Harley-Davidson 110 year celebration has a global itinerary in 2013. Twelve events span 11 countries on six continents including North America, South America, Europe, Asia, Africa and Australia. The festivities began last week with a 110th Anniversary Celebration kickoff party at the Harley-Davidson Museum in Milwaukee, the Motor Company’s birthplace.