Bvlgari Exits Baselworld 2020

Defections continue for Baselworld, which is scheduled to begin on April 30. Bvlgari announced Tuesday in a press release that it will not participate in this year’s edition.

It is a substantial loss for the Basel fair. Bvlgari is a significant actor that occupies a stand spanning several floors, directly at the entrance to the main hall hosting the fair.

Bulgari Octo Finissimo

“We are obviously disappointed not to participate in 2020, but as told already in past, we remain open for 2021 onwards to continue with Baselworld and we will take our decision by June 2020 once Baselworld 2021 concept, dates and costs will be clarified,” commented Jean-Christophe Babin CEO of Bvlgari. “We also wish to continue to collaborate as much a possible with LVMH Watch Division from fairs to roadshows of events such as we did in Dubai this year.”

The Italian luxury house, whose watchmaking pole is based in Neuch√Ętel, invoked the uncertainties linked to the coronavirus epidemic. It also indicated having already met its main customers during the LVMH Watch Week organized in Dubai in January. The LVMH group confirmed the participation of its other watch brands, Zenith, TAG Heuer and Hublot.