Belvedere and (RED)™ join forces to help save lives

Belvedere, the world’s first super premium vodka, announces its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria™. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.

This exciting collaboration will see the introduction of a (BELVEDERE)RED Special Edition Bottle in late Summer2011. The (RED) inspired packaging will contain the same Belvedere vodka enthusiasts have always enjoyed – unadulterated and naturally smooth®.  For Holiday 2011, consumers will be invited to entertain with their favourite vodka by purchasing a (BELVEDERE)RED Special Edition bottle. Both (RED) and Belvedere Vodka are unanimous in their objective to empower global consumers to help eliminate HIV/AIDS.  (BELVEDERE)RED Special Edition Bottles will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports.

In addition USHER, the multi-platinum, award-winning recording artist has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.

Charles Gibb, President Belvedere and Millennium Imports states “Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple – (PRODUCT)RED helps saves lives.”

“(RED) harnesses the collective power of consumers and business to fight HIV/AIDS, so we are delighted to add the (BELVEDERE)RED Special Edition Bottle to our existing (PRODUCT)RED™ portfolio,” says John Sykes, (RED)™ board member. “Belvedere is an iconic brand in the spirits category and we are thrilled to have their support. Every (BELVEDERE)RED Special Edition Bottle sold contributes towards the fight against HIV/AIDS, which still affects over 33 million people around the world.”

For further information on (BELVEDERE)RED Special Edition Bottle or for product information, visit