A Marriage Of The Watch Valley And Silicon Valley: The TAG Heuer Connected Watch

It is finally here! The big launch we’ve been waiting for since Baselworld 2015, where TAG Heuer announced it was working on the very first connected watch to be developed by a Swiss luxury brand. TAG, Intel Corporation and Google just unveiled minutes ago the latest innovation, the TAG Heuer Connected Watch, engineered with Intel Inside and powered by Android Wear™.


The marriage of America and Switzerland.

Revealed at the symbolic LVMH Tower during a press conference hosted by CEO of TAG Heuer & President of LVMH Group’s Watches Division Jean-Claude Biver, alongside Brian Krzanich, CEO of Intel Corporation and David Singleton, VP of Engineering for Android at Google, the Connected Watch benefits the watchmaker’s 150 years of Swiss savoir-faire, precision and heritage, combined with the connectivity genius and computing intelligence of Google and Intel.


The design of the 46 mm watch is that of the iconic Carrera, with grade 2 titanium case, back and lugs, giving it a lighter weight and more shock resistance. Its textured black rubber strap -which is also available in red, blue, white, orange, green and yellow- complete the wristwatch’s elegance and finishing. The watch dial has the appearance and functions of a real, regular dial, as those were Mr. Biver’s disruptive instructions: “Please, don’t let it look like a connected watch!”, which the brand’s GM Guy Semon and his team succeeded in achieving. As such, TAG created three digital dials, the chronograph, the 3-hand and the GMT dials, all with the design codes of the Carrera collection and which are available in black, deep blue or pearl white colours. The dial and hands are on display exactly like on any watch, while the most important information from partner applications is displayed in the three counters on the chrono dial, completely integrated into the watch’s aesthetic environment. If the wearer wants to interact with the information, they touch the counter in question to open the app in full screen mode. Easy, fast and practical.

“No innovation, no future.”

In Jean-Claude Biver‘s words, “No innovation, no future… We want to be connected to tomorrow.” With his enthusiastic and inspiring tone, he added: “We are incredibly proud to be unveiling the first connected watch… The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to eternity.”  This connectivity is offered through the apps currently customized for TAG Heuer, available on exclusive basis and offered with free subscriptions: Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing). A specially developed Software Development Kit (SDK) will allow enrichment. The brand has also included key, classic functions: timer, alarm and stopwatch, falling within its design codes.

SAR8A80.FT6045_Champignon brac blancSAR8A80.FT6056 2015 - WHITE STRAP, BLACK BACKGROUND - DIAL ONIntelligence in connectivity.

From his side, Brian Krzanich echoed: “Intel makes amazing experiences possible with smart, connected technology. Together with TAG Heuer and Google we created a beautiful, intelligent and functional product…” As David Singleton confirmed: From Google Search to smartwatches, Google strives to give you the right information, at exactly the right time and place. TAG Heuer Connected, powered by Android Wear, is a luxury watch that’s beautiful and incredibly useful.” Indeed, its digital usefulness is powered by an Intel® Atom™ processor Z34XX and run by the Android Wear platform. Intel engineered the system to optimize performance and ensure a variety of connectivity options including audio streaming, Bluetooth and Wi-Fi. An all day battery life guaranteed by the latest-generation lithium battery allows it to function without interruption, and its 4 GB of memory keeps the technology from slowing down. A small microphone allows communication via Google voice control. The piece is even water resistant in everyday use, with an IP67 water resistance rating.


Bringing all users together, just like it brought Switzerland to the US and connectivity to a watch, TAG created a dedicated online platform tagheuerconnected.com where latest new features will be shared and partner applications for the interactive counters watch faces will be made available.