S.T. Dupont launched its newest limited edition collection ARMORS OF TOMORROW in their Middle East flagship store located at The Dubai Mall. The boutique’s façade and interiors were completely transformed into an exciting, dark, and futuristic atmosphere that transported the crowd into the world of science fiction and super heroes. The boutique was fully disguised into the theme’s colors and shapes. Even the cocktails were glowing in the dark and thus perfectly suiting the collection’s inspiration. Guests were enjoying the special display of the new line, and especially the larger-than-life sized armor installation that was elegantly standing at the center of the boutique, and attracting lots of visitors who were casually browsing in the mall’s famous Fashion Avenue.
The ARMORS OF TOMORROW collection is characterized by a new material creation: three years of research and development were required to innovate and introduce Ceramium A.C.T (Advanced Ceramium Technology), an exclusive alloy of both ceramics and aluminum, allowing the creation of products that are as strong as steel and as light as air.
By launching ARMORS OF TOMORROW, the brand showcased a truly modern and innovative touch, which perfectly complements its existing classic offer, while still reflecting the brand’s high quality standards and French Savoir-Faire.
The collection is now available in stores and is limited to 500 pieces
