Gerbase will oversee the artistic direction including all collections and the creative development of the brand.
“Within the Hermès group and at John Lobb, we approached the decision to appoint an Artistic Director with earnest intent. We wish to bring a modern vision to the brand whilst respecting its intrinsic values of craftsmanship. Paula Gerbase’s uncompromising eye for quality and detail is perfectly aligned with John Lobb. We are thrilled that she will join us in building the future grounded in the brand’s unique foundations.” Renaud Paul-Dauphin
“I have admired John Lobb for many years and have the utmost respect for the team in Northampton. I am honoured to be entrusted with the artistic vision of the brand and look forward to being a part of its future and preserving its ethos of purity and innovation.” Paula Gerbase
Gerbase’s first collection for John Lobb will be Autumn | Winter 2015, which will be presented in London Collections: Men in January 2015. She will continue to run her own label 1205, showing as part of London Fashion Week.