World’s First Ultra-Luxury Personalised Track Driving Experience Launches in UAE

Dragon Racing International racing team launches unique portfolio of ultra-luxury race track experiences for individuals and small corporate groups

A unique combination of adrenalin, supercar luxury, dedicated and exclusive personalised service and the opportunity to race with members of a renowned international racing team makes Dragon Racing’s newly launched portfolio of track driving experiences one you won’t find anywhere else in the world.

dragon_racing_yas_marina_25A well-established and winning international racing team now headquartered in the UAE, Dragon Racing has extended its expertise to offer ultra-luxury, bespoke and personalised racetrack driving experiences for individuals and small corporate groups. Operating in Abu Dhabi at the Yas Marina Formula One Circuit and in Dubai at the Dubai Autodrome, using the team’s fleet of Ferrari, McLaren and Radical racing cars, the Dragon Racing team brings more than 60 years of international motor racing and luxury automotive experience to the track.


dragon_racing_yas_marina_34Added to this is the sense of luxury incorporated into every element of a Dragon Racing track experience. Priding itself on attention to detail, exceptional service and the ultimate in discretion, the Dragon Racing team delivers its seamless, discreet and unparalleled service to meet every individual client’s needs. From matching a client with a racing instructor of a similar age and who speaks his native tongue, to arranging helicopter transfers from hotel suite to racetrack, providing a favourite rare mineral water, making dinner reservations in exclusive restaurants or organizing additional sporting pursuits, the Dragon Racing team prides itself on its meticulous attention to detail and access to the finer things in life.

D8E_3350Founded in 2012 by Leon Price, a businessman and passionate gentleman racer, Dragon Racing is operated by a tight-knit team of international professionals with exceptional specialist knowledge, the highest standards of safety and a passion for sharing the excitement and thrill of racing.

Having earned their reputation on racetracks around the world, both individually and collectively, the Dragon Racing team has an enviable list of contacts in the motorsports industry and beyond, and can open doors to people, places and experiences often not accessible to the general public.


Dragon Racing experiences are in a league of their own, offering clients an opportunity to develop their driving techniques, share an unforgettable, thrill-seeking day out with friends or colleagues, or manifest a lifelong dream as a racing car driver for a day or a full season if preferred.

While no two Dragon Racing experiences are ever the same, the company does categorize its offering with half or full day coaching packages that accommodate up to three drivers per car, and exclusive half, full day or evening hire of the world class racing circuits at Yas Marina Circuit or Dubai Autodrome. All offerings include gourmet F&B, use of Dragon Racing suits and Peltor intercom equipped helmets, detailed video and telemetry analysis of each driver’s performance and a take-home version of the video for posterity.

dragon_racing_yas_marina_53Dragon Racing also designs corporate experiences to suit the number of executives, level of driving expertise and interest in motorsport activities, to ensure a memorable day out that delivers enjoyment, excitement and a sense of competitive camaraderie.

“There is nothing ordinary about Dragon Racing – we race to win, whether at global motor racing events or sharing our passion and expertise through our advanced driver training and track day experiences. Not only do our clients feel the thrill of professional racing firsthand, their experiences are enhanced by the personalised elements that make each one truly unique. We deliver exclusive, premium and exceptional memories that last a lifetime,” said Leon Price, Chairman and Founder of Dragon Racing.

Enjoy our video for a live experience of this luxurious track racing experience.


For more information about Dragon Racing and its ultra-luxury track driving experiences visit: