This year, Hans-Kristian tells us about his new goals for Davidoff Cigars: becoming the innovation leader in the industry is at the heart of the company’s efforts, which are mostly centred on the Puro Nicaragua, the first of its kind in the premium end, and the only one to bring together all four cigar areas in Nicaragua.
Davidoff Cigars is constantly experimenting with new seeds and striving to offer innovation in the cigar industry, and Hoejsgaard elaborates on the meaning of innovation for the brand.
We also find out about Davidoff’s social media strategy and its elevated importance for 2015.
Watch the video to enjoy our conversation about Davidoff Cigars.
Our experience didn’t end up there, as we spent the evening with Hans-Kristian and the Davidoff family in a warm setup enjoying great cigars such as the newly launched Diadema, and filling time beautifully with unforgettable memories. .