When we inquired about Blancpain’s biggest success story at Baselworld 2015, Alain Delamuraz was proud to share the investments the brand made in global worldwide partnerships, specifically referencing the recent success with the Pristine Seas Expedition Program with National Geographic.
Although the establishment of Blancpain dates back to 1735, Dr. Delamuraz asserted that innovation is an imperative part of the company’s tradition. Commenting on Blancpain’s culture of innovation, he believes that “In watchmaking art, you must be innovative enough without cutting with the heritage[…]” and that “[…] you must keep the relation with the roots.”
Briefly touching upon some of their women’s novelties,
“Without emotion there is nothing great on this earth.”
We all know there is a tendency to generalize that Middle East
We concluded by chatting about the importance of emotion in customer relationships with the Blancpain product. Delamuraz’ vision is to have 100% of their customers feel emotionally invested: “Without emotion there is nothing great on this earth.”