THE IDEAL MAN IS A MYTH
THE BOTTLE
THE IDEAL BOTTLE?
Masculine, Luxurious and Distinguished.
First of All, we find A mysterious pack, a graphic, black and white object that intrigues 2014’s men, Attracted just as much by the perceptual art of a vasarely or A Julio le parc as by the modern visual approach of the digital era.
It’s no coincidence! Guerlain has been fostering close ties with the world of Art of five generations; from painting to contemporary design, it has drawn its inspiration from and dedicated its creations to this sphere. Its collaboratin with FIAC since 2006 is entirely in line with its itnerst in new Artistic territories…
Within the packwaits the bottle – square, facetted and streamlined, luxurious. RADICAL matte black lacquer side faces. A decidely masculine, heavy cap that is also matte and borrows its guilloché detailing from the world of watchmaking. However, just because men aspire to fly does not mean that they scorn their roots (they are smart, remember), so look a little closer: that’s right, the shape of this bottle is also a nod to legendary “habit rouge.
THE FRAGRANCE
For the first time, an almond scent for men composed by Guerlain.
All those who nuzzle their nose against the ideal man’s neck will have the chance to savour a series of three accords: smart, handsome and strong.
The intelligence of a sparkling and perfectly fresh top note, a match for the lively mind of the owner of the fragrant neck. The citrus fruit bring the tangy, dynamic side, rosemary lends an aromatic touch, while orange blossom adds a breath of romanticism.
The beauty of an incredibly sensual “amaretto” heart note based on an almond – tonka bean duo, to which our perfumer has added ingredients that remain a secret… along with a vanilla trail for its softness, lusciousness and stirring warmth.
The strength of a woody leather base note to firmly establish the Chosen One’s masculinity. To give it strength and hold, the fragrance has been structured around woody notes: Indian vetiver, cedar and leather given a contemporary interpretation. The final olfactory message is clear: we are in the presence of someone distinguished, virile and refined.
THE PERFUMER
“I CREATED THIS FRAGRANCE LIKE A TRIGGER TO REVEAL ALL OF MAN’S POTENTIAL”
“Obviously, L’Homme Idéal is smart, handsome and strong! Three accords created with fine and vibrant raw ingredients correspond to these three adjectives. The key to this fragrance is the “amaretto” accord that makes its wearer unforgettable. An almond men’s fragrance for an irresistible man…
What makes L’Homme Idéal unique and recognisable is the almond inherited from Jicky, created in 1889, which demonstrates the boldness that prevailed at the time. In L’Homme Idéal, I’ve worked the almond figuratively throughout the scent, rather than a mere suggestion at its base. It is found from the top to the base notes, which is a first in perfumery. This extremely rich and warm “amaretto” accord in L’Homme Idéal is composed of tonka bean, natural almond and a vanilla note. These raw ingredients, which are an integral part of Guerlain’s tradition, dialogue to create a facetted fragrance.
In a very masculine style, almond rests on a solid, decidedly modern structure of woody notes. But L’Homme Idéal is also e x p losive and sparkl ing when the almond accent bursts forth through fresh, citrus aromatic top notes. These accords create a subtle balance, offering a nuanced, emotional scent.
The emotion aroused by the fragrance is that of meeting the ideal man.”
THE IDEAL MAN IS AMYTH.
HIS FRAGRANCE, A REALITY.
Now, who else but Michel Gondry to showcase the myth of the ideal man, in an offbeat, humorous tone?
