The new La Perla Boutique in Dubai’s Mall of Emirates: an exclusive place where femininity clearly demonstrated by the Italian seduction
A flagship store designed as a true example of the temple of luxury in honour of femininity and the great tradition of Italian fashion: this concept is the – underlying the new La Perla Boutique that opened recently in the Mall of Emirates, an exclusive shopping mall in the heart of “New Dubai”. The new boutique was opened in collaboration with our prestigious partner DuMarques, with whom La Perla has also a proven partnership in its Dubai Mall boutique. The new flagship store offers further confirmation of La Perla’s strategy of growth on markets such as this one which is highly receptive to the world of luxury goods, heralding the upcoming opening of a La Perla Boutique in Abu Dhabi at the end of 2012.
In the La Perla Store at Mall of Emirates, Italian architect Gabriele Buratti designed an emotionally inspiring 250 square meter boutique reflecting the innermost identity of the La Perla brand, with its creations reawakening the desires and underlining the beauty of thousands of women all over the world. Gabriele Buratti, winner of the 2010 Wallpaper Design Award and numerous other international prizes, imagined a space cadenced by the vertical rise of a number of mirror glass elements encasing the key fabric of the La Perla world: “Leavers lace”.
The boutique has a “museum” area in its centre exhibiting vintage garments and “one-of-a-kind” items. A gallery rises from the black granite floor, flanked by glass walls woven with lace and columns with display niches to surround clients with a precious atmosphere conveying the innermost sense of the “La Perla heritage”. The rest of the shop is characterised by a sophisticated colour palette in which black is set off by the shimmering grey carpets, the sand of a number of display fixtures and the “burnished gold” elements on which garments are hung.
The new Mall of Emirates boutique offers an exclusive experience of the La Perla world and of Italian elegance and style. After all, the La Perla brand was created in 1954 out of the talent and the hands of a single woman, who gave the company its modern yet old-fashioned flavour. Unique and precious. Like an act of love.
We at PINGDUBAI.COM had a one on one session with Mr. Massimo Leonardo where we went on a journey with La Perla history and their latest opening at MOE. We will share it with you soon.