Charriol Managing Director Ludovic Lesur at BaselWorld 2014

Talking to Charriol Managing Director Ludovic Lesur about the brand, its novelties and Middle East presence. Enjoy watching the video interview to hear it all in his own words.

WEAR AND PAIR: NEWLY DESIGNED ‘ALEXANDRE C’ FOR MEN AND WOMEN IS A STYLISH WAY TO EXPRESS TOGETHERNESS

Charriol is proud of its family origins and remains, 30 years after its foundation, a fully family-owned business. The Alexandre C collection is named after Philippe Charriol’s son, now Artistic Director of the company. One of the maison’s most enduring collections, Alexandre C truly incarnates Charriol’s values of craftsmanship, excellence and style. To honour Charriol’s recent 30th anniversary, 2014 sees the release of several new Alexandre C variants for men and women. 

A wide variety of styles with quartz movement makes these classic timepieces perfect for couples to wear and pair together. 

Charriol_Alexandre C_Men_Pink GoldThe new Alexandre C models show a redesign of the original style, ushering in a new generation of this watch. Bigger sizes -at 40mm for men and 34mm for women- create depth and volume on the timepiece. A larger dial and inclined bezel are both eye-catching and demonstrate Charriol’s watchmaking expertise and attention to details.

Made in Switzerland, the watches are crafted from stainless steel, featuring the iconic twisted cable straps that Charriol is renowned for the world over. This technical grade steel is supple, comfortable as well as highly unique.

The men’s styles all feature the distinctive Charriol logo around the bezel. On the dial, quartz models display polished torsade indexes or four Roman figures and eight indexes, set on a silver sun-brushed guilloché dial. Encircling the dial is a very fine twisted cable, another reference to Charriol’s cable hallmark.

Charriol_Alexandre C_Women_SunbrushedLadies can select styles to match their personal style and preference, choosing between polished torsade indexes, diamond counters or Roman numerals on a silver guilloché dial. In a true testament to femininity, the Alexandre C models for women can be adorned with a diamond setting on the bezel. White mother of pearl dials with diamond counters perfectly complement the glittering diamonds and cool tones of the silver stainless steel cable.

The women’s models all offer delicate interpretations of the men’s designs, making these ideal for partners or husbands and wives to wear together as an expression of their union.

TECHNICAL SPECIFICATIONS

Ladies’ model – 34mm diameter

Quartz movement, 10 ½ ETA 955412, 3 hands, calendar at 4 ½, water resistant 30m, glass sapphire, engraved dial, deep prune resine cabochon crown, bezel engraved with Charriol logo or set with 124 diamonds HSI 1.06 cts, cable bracelet with 6 strands (2.5mm diameter) or polished stainless steel bracelet

Men’s model – 40mm diameter

Quartz movement, ETA 11 ½ 955112, 3 hands, calendar at 4 ½, water resistant 30m, glass sapphire, engraved dial, deep prune resine cabochon crown, bezel engraved with Charriol logo or set with 138 diamonds HSI 1.44 cts, cable bracelet with 6 strands (3mm diameter) or polished stainless steel bracelet