Chanel Premieres NEW N°5 FILM

Today, CHANEL premieres “The One That I Want,” a new campaign celebrating the iconic fragrance CHANEL N°5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele Bündchen.

PA2014_01_0038(2)When Luhrmann directed the N°5 film starring Actress Nicole Kidman in 2004, he joined a prestigious line of directors who have collaborated with CHANEL – from Ridley Scott and Luc Besson to Kathryn Bigelow and Martin Scorsese.

Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything — herself, family, career, and love. “The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance,” says Luhrmann. “And in the end, the CHANEL woman chooses love.”

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Like the N°5 women who have gone before her — Marilyn Monroe, Catherine  Carole Bouquet and Nicole Kidman — Bündchen is emblematic of her time. Model, actress, mother, philanthropist, and businesswoman, she is one of the most dynamic women of the

PA2014_01_0081Luhrmann’s strong connection to the world of music, so evident in his feature films, is reflected in his choice of Lo-Fang’s cover of “You’re the One That I Want.” With no words or dialogue in the film, the music is not an accompaniment; it is its backbone.

CHANEL N˚5, the world’s most famous fragrance, was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity. N˚5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel, thus a legend was born with the name CHANEL N˚5.

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