Using this kaleidoscopic colour as his point of departure, Jacques Polge worked with the Fragrance Laboratory teams to create a fragrance of freedom. A scent that draws its freshness from the Mediterranean; from the fields of citrus fruits and the leaves of aromatic herbs to the roots of vetiver, the vibrancy of cedar and the creaminess of sandalwood.
Launched in 2010 and incarnated by French actor Gaspard Ulliel, the BLEU DE CHANEL Eau de Toilette has become the olfactory banner for male anticonformism. An untamed, penetrating and lingering freshness that appeals to the liberated man.
Now an immediately identifiable signature, the unique fragrance is expanding to include a new family member that stays true to the first opus, while asserting its own strong character. An Eau de Parfum version that exudes a sensuality like no other directly against the skin.
A NEW CHROMATIC VIBRATION
There is an obsession at the core of CHANEL Perfumery that dwells within each composition: the quality of ingredients. Beyond the style and elegance of the House of CHANEL, the desire to use the finest raw materials, whether natural or synthetic, has always been a priority. It is what distinguishes CHANEL fragrances for men and women alike and creates a unique olfactory trail.
True to these values, the BLEU DE CHANEL Eau de Toilette is distinguished by its noble freshness, with a swirl of Calabrian Citrus, Rubbed Mint and a backbone of aromatic notes heralding Vetiver. A vertical composition. Storming the senses. The thrill of the top notes resonates with the echo of woods in the heart and base. An arid Cedar that fills the formula with a breath of fresh air and New Caledonian Sandalwood like music playing in the distance. An astringent fragrance that provides a great momentum.
In 2014, Jacques Polge and the Fragrance Laboratory teams present a new interpretation of BLEU DE CHANEL. An intense variation that follows on from its predecessor while carving out its own amber and sensual territory, as if blue harnessed its energy from the evening light. This new olfactory interpretation called Eau de Parfum is not merely a concentration of the key ingredients in the first formula. It instantly feels more enveloping. Rounder. Even more comfortable. You can recognise the older sibling, but now with amber it is almost like velvet, with woody notes that seem to prevail over the aqueous aromatic freshness.
Naturally, we still find the Sicilian Mandarin and Lemon, as well as the Haitian Vetiver that opened for the first composition. But now a woody vibration accompanies this burst, blending cedar notes and amber vapours with Vanilla and Venezuelan Tonka Bean.
So many supple ingredients that beg to be close to the skin. The musky woody accord provides the finishing touch to soften the entire formula. Rich in New Caledonian Sandalwood, its creamy, almost milky, softness is addictive. The vibrant freshness of the Eau de Toilette has evolved towards a virile sensuality. Irresistible.
Gabrielle Chanel was particularly fond of navy bordering on black, and made it an infallible code of CHANEL style. A colour that greatly inspired the House for the design of the BLEU DE CHANEL Eau de Toilette bottle in 2010. A broadshouldered bottle, synonymous with sleek elegance. It remains unchanged for the BLEU DE CHANEL Eau de Parfum, retaining its blue-black reflections and the legendary magnetised cap that closes with one click. The packaging is what distinguishes them, with “Eau de Toilette” or “Eau de Parfum” written just below the name of the fragrance.
A BLOCK OF PURE BLEU
To celebrate the launch of the BLEU DE CHANEL Eau de Parfum, CHANEL created a soap nestled in a box of the same intense blue. This white bar of soap in the shape of a slightly beveled square develops a gentle lather in contact with water. A soap created to prolong the pleasure of the scent in the shower.
PHOTOGRAPHE / PHOTOGRAPHER : Mario TESTINO
MANNEQUIN / MODEL : Gaspard ULLIEL
Mentions obligatoires / compulsory mention : © CHANEL