The Audi Group has concluded the 2010 fiscal year with a record result. “The operating profit of €3.34 billion shows how profitable Audi is. We are growing not only in China, but in many regions around the world. The Audi brand has outpaced the growth of the overall market, especially in the United States,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We’ve started the year off well and we’re targeting more than 1.2 million deliveries to customers for the total year,” Stadler said.
For Audi, 2010 was the best year for sales in the Company’s history. Deliveries of Audi brand automobiles on worldwide markets rose last year by 15 percent to 1,092,411. In response to the high demand the Audi Group considerably expanded production. Audi has started off 2011 equally successfully, selling about 186,850 automobiles worldwide between January and February of this year – 21.6 percent more than during the same period of the previous year. Middle East sales grew by 24 percent to a total of 1,238 units in the first two months of 2011.
Revenue rose during the 2010 financial year by a disproportionately high rate to €35,441 million (29,840 million)* – an increase of 18.8 percent. Operating profit increased significantly by 108.2 percent to €3,340 million (1,604 million) while operating return on sales increased to 9.4 percent (5.4 percent). The Audi Group plans to invest more than €11 billion between 2011 and 2015 – with about €9.5 billion going to the development of new products and to hybrid and electromobility.
AUDI AG has shared the success of the 2010 fiscal year with its employees: each of the roughly 42,500 pay-scale employees at the German sites received a profit-sharing payment averaging €6,513 – the highest payment since this profit-sharing plan came into existence.