Audemars Piguet SIHH 2014: Special Interview with CMO Tim Sayler

Audemars Piguet Chief Marketing Officer Tim Sayler tells us that living in Geneva immerses you in the world of watches, which is how he grew a passion for the haute horlogerie. And  when he received a great offer from AP, he immediately went for it as this is an opportunity one accepts without hesitation.

Screen Shot 2014-02-17 at 2.18.22 PMFor AP, the highlight at SIHH was the Royal Oak Concept GMT Tourbillon in white ceramic, the brand’s most avant-garde design and 4th piece in the concept watches collection.

An interesting “evolution” this year was the 42mm Offshore which comes in a completely refined design.

Sayler explains the brand’s involvement with Art Basel, a platform for them to get inspiration from and to showcase their art of watchmaking.

Audemars Piguet’s customers are mostly self-made men, entrepreneurs, connoisseurs looking for ultimate refinement.

He advises Middle East fans to check out the new collections and visit the boutiques in the region.