Recognized for its ‘Intelligent Drive’, ‘Efficient Technology’, ‘Essence of Luxury’ and uncompromising performance by a select panel of judges across the Middle East, the new S-Class pledges loyalty to its line by maintaining its standing in the luxury automotive segment. A modern representation of classic architecture with a flowing silhouette, the sedan starts off on the elegant design of Mercedes-Benz 1930s cars, roaring up to a sophisticated, sporty form.
In the words of Mike Belk, CEO of Daimler Middle East and Levant: “To receive two awards at the Middle East Car of the Year is indeed an honour for Mercedes-Benz and recognizes our leadership position in the luxury automotive segment. Since its inception, the S-Class has always set the benchmark in the luxury segment and the new S-Class continues this tradition.”
MECOTY nominees underwent a strict review process over a seven month period, where a panel of expert judges evaluated various criteria: Design & Quality (Exterior & Interior), Emotional Appeal & Driver Satisfaction, Handling and Drivability, Value for Money (New Purchase & Resale), Safety & Durability, Comfort & Practicality, Performance & Capability, Environmental Friendly, Technological Innovation and Regional Appeal. The carefully-studied procedure, coupled with the objectivity of the regional judges, confirmed the independent characteristic of the awards, ensuring a stronger impartiality for car manufacturers.
The new S-Class is available in the GCC with a starting price of USD 108,700.
