A New Allure For Chanel

Chanel recently revealed its new advertising campaign for Allure Homme Sport Cologne, a refreshing fragrance for men with a bold and adventurous nature. The campaign was filmed by talented young photographer and director Jacob Sutton, whose modern and graceful style, combined with his technical artistry, gave us yet another inspiring and memorable story from Chanel -yes, we are referencing the Baz Luhrmann Chanel No.5 with Gisele, which is probably one of our favorite Chanel films ever!

A behind the scenes look…

The new campaign includes three films, each illustrating a sport that is practiced in nature and placing men -all new faces- in a setting where skills and mastery are needed: diving, downhill skateboarding and horseback riding.

CHANEL
CHANEL

The fragrance itself, Allure Homme Sport Cologne is fresh yet persistant. Invigorating citrusy Sicilian mandarin mixes with subtle, spicy lovage-elemi accords, while cedar and amber notes keep the scent intense, increasing its masculinity which is mirrored by woody, sensual white musks notes.

CHANEL
CHANEL

Be on the look out for the new Chanel Allure Sport Cologne campaign in all its forms, and let the surge of energy transport you to a higher level of manliness.