The Dubai Blues With A. Lange & Söhne

Dubai is a cosmopolitan, young city, buzzing with new developments, avant-garde architecture and leading trends in various sectors. As much as all that screams modernity, one of its charms is also its history. That duality between old Dubai and new Dubai is what the “City of Life” is all about, and that’s why I love it.

LANGE 1 DAYMATIC
LANGE 1 DAYMATIC
Being a photographer, that contrast has always inspired me to mix two of my passions watches x photography. So, when I was asked to shoot A. Lange & Söhne’s new blue Lange and Saxonia watches, in their elegant combination of deep-blue dials and straps with white-gold cases, Dubai was my inspiration -the sea, the skyline, the center, the old town- along with the words of CEO Wilhelm Schmid: “It has always been the conviction of A. Lange & Söhne that innovation and tradition need not be contradictory. In fact, one might even say that we are innovative by tradition.” That statement applies to the brand as much as it does to Dubai, from its development to its vision of the future.  
SAXONIA AUTOMATIC
SAXONIA AUTOMATIC
The idea came from a hazy, blurry sky over a bustling city, bordering a sea of rich blue hues. The watches’ sharp lines and German precision, powered by years of watchmaking knowhow reminded me of the uniqueness of Dubai’s past and present. From the Creek on traditional abras towards the contemporary Design District, to Downtown DIFC, and ending up on The Palm with a panoramic view of the Marina skyline, the Lange 1; Lange 1 Daymatic; Saxonia and Saxonia Automatic had no shortage of memorable backdrops.
THE LANGE 1
THE LANGE 1

Just like the art world’s timeless inherent fascination with the color blue, these photos are meant to immortalize the new watches in time. When talking about the brand in the Middle East, Wilhelm Schmid said: “As far as A. Lange & Söhne is concerned, the Middle East is not substantially different from other markets. Our customers in the region are part of a growing worldwide community of knowledgeable watch aficionados who share a love for mechanical perfection and consummate craftsmanship.” Although as a market, the Middle East might not be different to the rest of the world in terms of purchasing trends, it is different in its spirit and composition, and that is what I hope I embodied in the way I captured the captivating blue models.

SAXONIA AUTOMATIC
SAXONIA AUTOMATIC
SAXONIA AUTOMATIC
SAXONIA AUTOMATIC
THE LANGE 1
THE LANGE 1
SAXONIA
SAXONIA

 

SAXONIA AUTOMATIC
SAXONIA AUTOMATIC